I'd never written a game, so thought I would try something as simple as possible just to start to understand how it is done. It just so happened that the Running of the Bulls was on in Spain the following week, so there you have the theme. If you don't know what the running of the bulls is, it's a stupid event where crowds of people, including lots of drunk tourists, harass bulls and then kill them once the event is over.
Veganomics: The Surprising Science on What Motivates Vegetarians, from the Breakfast Table to the Bedroom
If there were one book I would want people to read on how to make a vegan world it would be this one.
Cooney takes an approach I think we could do with a lot more of in our movement. Using science and data he looks at what these tell us about the most effective strategies for opening people up to a more compassionate diet and way of thinking.