I'd never written a game, so thought I would try something as simple as possible just to start to understand how it is done. It just so happened that the Running of the Bulls was on in Spain the following week, so there you have the theme. If you don't know what the running of the bulls is, it's a stupid event where crowds of people, including lots of drunk tourists, harass bulls and then kill them once the event is over.
This book is for everyone who doesn't think we can yell our way to a vegan world.
Using studies, reason and an easy to read writing style, Leenaert sets out his case for a pragmatic approach for behaviour change.
A section of the animal rights community disagrees with the general approach of using the science of behaviour change, preferring instead to go with a morality led approach. I can only echo Christopher Hitchens, in that if you don't have good evidence for your approach, then I don't need to engage with it until you do.