Non-violence leads to the highest ethics, which is the goal of all evolution. Until we stop harming all other living beings, we are still savages
— Thomas Edison
Burger Culture on Trial
John Vidal
The famous civil court case between the global might of the MacDonalds corporation, and two English vegetarians, is a lesson in how committed individuals can do great things. What started our with MacDonalds trying to quash public debate about their responsibility to society, turned into MacDonalds worst nightmare, an expose on their labour, animal welfare, environmental and advertising practises. Instead of backing down, two activists decided to defend themselves against one of the largest food corporations in the world. With a team of high priced lawyers, flown in executives, and virtually unlimited resources they managed only the barest of victories...